Timberland Is Taking Over Paris Fashion Week

Timberland has officially touched down in Paris, making its presence felt with a series of engaging activations during Paris Fashion Week, which kicked off on Tuesday and is set to unfold until Jan. 21.

The inaugural highlight for Timberland occurred at Louis Vuitton's menswear fall 2024 show on Tuesday at the Jardin d’Acclimatation. The creative director of the esteemed French fashion house, Pharell Williams, unveiled an exciting collaboration with Timberland, reinterpreting classic American work boots.

Throughout Paris Fashion Week, Timberland is set to pay homage to the City of Light with a range of billboards, fly posters, retail windows, and nighttime projections – all infused with Timberland’s iconic wheat color and the catchy phrase Je T’imbs, a playful twist on the French expression “je t’aime” (“I love you”).